What I will learn?

• Here's a closer look at what you'll learn in the program:
• International marketing principles: You'll gain a strong understanding of the fundamental concepts of marketing as applied in an international context. This encompasses areas like international market research, global branding, and international pricing strategies.
• Global business environment: You'll develop a comprehensive understanding of the complexities of international business, including the impact of globalization, political risk, and cultural differences.
• Marketing skills: You'll hone your marketing skills in areas like advertising, market research, public relations, and digital marketing, with a focus on international applications.
• Develop your professional capabilities
• The program culminates in a 60-credit International Marketing Project, allowing you to apply your learnings to a real-world scenario. This project will give you valuable experience in conducting market research, developing marketing strategies, and creating a marketing plan for an international market.